Sydney InDesign 2015- In Collaboration with Designer Inboards Australia
As part of the 2015 Sydney InDesign, a competition was run to give the opportunity for designers to partner with industry suppliers to design their exhibition stand at the Sydney InDesign event. I undertook this competition with a couple of colleagues from Fulton Trotter Architects, and partnered with the company Designer Inboards Australia (DPA)- a pin board company specialising in designer, self-healing pin boards.
The theme for the competition was 'Ritual: The Art of Tradition'- a theme that we felt was appropriate for the product we were working with. We were interested to explore the notion that the act of displaying an image on the wall has been a ritual since cave paintings, but has now evolved into the social media post, pin and tag onto more virtual ‘walls’. The exhibition space was designed around this concept within an installation based environment that would change over time and with the audiences engagement. Comprising of layers, shapes and textured pin boards, pieces were removed throughout the day to reveal an artistic piece juxtaposing the old with the new. A competition was created that allowed visitors to take a piece of material off the wall and check-in to social media sites. The audience was able to take part in ‘The act and art of pinning.’
The other idea at play was the notion of the reveal. DPA was using the event to launch their new colour range, so we took this idea to create an interactive 'reveal' of the new colours. The sample pieces pinned to the backing surface were comprised using a selection of neutral tones from their old colour range, which were removed by the visitors over the course of the event to reveal an artwork behind, designed by us to display the new colour range. The sample pieces that the visitors unpinned contained the company details on the reverse, and were kept by the visitors as a product sample.
The design also incorporated two additional elements- the chandelier and the raw materials. Given the nature of the event, we wanted to demonstrate the versatility of the product by using it in a new and interesting way, thus designing a chandelier using their product that would also act as a focal point from accross the room. We also felt it important to display the natural products that are used in the manufacture of the pin boards, as this was a major selling point for the company.
The event was very successful, with DPA reporting that they had had a lot of interest in the exhibition stand. The social media pages created for the event received a high volume of activity, with people pinning and tagging photos from the event. This, for us was a success!
See the instagram posts at #inspiredpinning